Knowledge Is King!

SEO Tips Part 1 – Identify the Right Keywords

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Using a keyword research tool is a good idea. These tools, with there huge database of targeted keywords help at finding the most appropriate set of keywords and key phrases.

Try to allocate each page for a particular keyword or a keyword phrase. These act as the primary keyword or primary key phrases. Once this is done, secondary keywords or key phrases can be used in the remaining part of the page.

I like to use Google Adword Keyword Tool despite I do not have a Adword campaign. It gives you accurate and relevant results of a particular keyword being used in the search engine as shown below:

I was searching the keyword “shopping” and it showed me a list of relevant keywords with search volumes.

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